Get All Access for $5/mo

In Pictures: Rolex Draws Inspiration From Nature For Its Design Of The 2023 Oscars Greenroom As the antechamber of the Oscars, the Greenroom -for which Rolex, as its official host, develops an original décor each year- drew inspiration from the rainforest this time around.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Rolex

Swiss watchmaker Rolex celebrated the natural world in its design of the 2023 Oscars Greenroom, with the decor showcasing a palette of neutral tones and shades reminiscent of plants.

As the antechamber of the Oscars, the Greenroom -for which Rolex, as its official host, develops an original décor each year- drew inspiration from the rainforest this time around.

Image courtesy Rolex.

Adorned with woven materials, its walls, upholstered in natural tones, formed a cocoon, punctuated by ornamental objects in the shapes and colors of tropical vegetation.

A ceiling of exotic leaves evoked a lush canopy, while a curtain of carved bamboo created a welcoming alcove.

Image courtesy Rolex.

Bespoke furniture with smooth, round contours completed the elegant picture.

In this space, the use of materials -fibers, ceramic, glass- that are all sustainably sourced, gave pride of place to exceptional craftsmanship.

Image courtesy Rolex.

This meticulous work, steeped in rich heritage, echoed the standards of Rolex's watchmaking expertise, while also poetically expressing the brand's commitment to the preservation of our ecosystems, as part of its Perpetual Planet Initiative.

Related: Redefining Luxury: The World's Largest Rolex Boutique Opens In Dubai

Growth Strategies

With A Goal To Fully Decarbonize The Last-Mile Industry, UAE-Based One Moto Secures US$40 Million In Lease Financing

With a goal to fully decarbonize the last-mile industry, the startup aims to introduce 50,000 electric delivery vehicles in the UAE by 2025.

Growing a Business

This Nurse-Turned-Entrepreneur Saw the Needs of Underserved Communities Firsthand. Now, His Company Uses AI to Help Them.

Kwamane Liddell, the innovative founder behind ThriveLink, shares his entrepreneurial journey.

Starting a Business

I Just Hit 1 Million Customers. This Is the 2-Step Approach That Got Me There.

Some think a massive marketing budget is the key to getting a large number of customers, but in reality, it's much simpler than that.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Plans

7 Steps To A Winning Business Proposal

Seven essential steps to guarantee you get the contract.